LeadSloth
MARCH 22, 2009
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Based on the demo I attended, I feel that ActiveConversion is a good first B2B demand generation solution for smaller companies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MAY 19, 2010
In particular, there are no prebuilt connectors for specific application systems (Web site engines, CRM systems or analytics tools), so clients are on their own when it comes to integrating the information they receive. This will also change, first with a self-service file upload and eventually with a direct API connection.
WebMarketCentral
MARCH 3, 2009
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few.
Expert insights. Personalized for you.
100 
Let's personalize your content