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Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. Salesforce. Google Analytics. Smartsheet.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But if small companies really want a single system, why hasn’t one grown to dominate the marketplace?

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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. And Constant Contact is just one of many small business email providers. I put "social CRM" in quotation marks because I personally am not quite sure what it really means.