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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. . - as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. Cool Web Tools.