SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” Results: The videos were so effective at inspiring sales that the sales team started producing its own videos to share with customers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Full Circle Insights

NOVEMBER 24, 2020

When trying agile for the first time, content development and marketing, demand generation, and digital marketing projects are great places to start. But that makes it critically important to get management buy-in before committing to an agile approach and also to make sure project objectives align tightly with overall company goals.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JULY 9, 2020

For this, you need to know about funnel metrics and campaign attribution. Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts. The chart below (Chart A) shows the split of sales influenced by digital vs. non-digital marketing programs.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98