ClearVoice

JANUARY 14, 2020

It may be just a quick change, but once the story’s live, the people who worked on it are looking forward to the next slate of deliverables — and writers often have no ability to go into a CMS and change the copy. If so, you may decide to position yourself as a potential guest blogger rather than an expert who gives commentary.

CMS Development 119

CMS Development Content Marketing Media Planning 119

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49