How Your Competitors’ Earned Media Can Power Up Your Content Marketing
ClearVoice
JANUARY 14, 2020
It may be just a quick change, but once the story’s live, the people who worked on it are looking forward to the next slate of deliverables — and writers often have no ability to go into a CMS and change the copy. Suggesting that they take special effort to go back into a finished assignment and do you a favor is the worst possible approach.
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