B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). Oh, and yes, some advertising, too.
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