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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. Call system integrations. Data cleaning and de-duplication. All these apps can be integrated with the HubSpot platform as the common system of record. WordPress -- free content management system. Employee advocacy programs.

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The 4 Forces of Marketing Operations & Technology

chiefmartech

Eliminate redundant or duplicate tools in the global marketing stack. We also need to support decentralization too. In fact, not just support it, but proactively enable it and enthusiastically encourage it. If it becomes too de-synchronized or siloed as a result, it will then pull back through greater centralization.

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The Pros and Cons of CRM Software?

TrustRadius Marketing

Customer relationship management ( CRM ) may be the most common business software on the market. We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. . We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. .

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Some platforms are more robust whereas others help with a few key components and might rely on the integration of other systems to complete the strategy. Does the platform integrate with your other systems? I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action.