Remove De-duplication Remove Segmentation Remove Validation Remove Vendors
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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate. A Process-Based Approach to Lead Management. Markets by the Numbers.

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What Do You Need for Successful Nurturing?

ANNUITAS

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. It was closer to 800-1,000 per month.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Can records be combined? Timeliness : Is the data fresh?

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6 Quick Tips to Improve Lead Database Quality

Adobe Experience Cloud Blog

It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.