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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads.

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Five tools that can help you break free from data paralysis

ClickZ

Insycle integrates with a variety of data-driven apps including HubSpot, Mailchimp, Marketo, Pipedrive, and Salesforce (among others) to fix common data quality issues automatically. Some of them, like Medallia and IBM Watson, are enterprise-level tools that come with hefty price tags. Sample Insycle dashboard—source: Insycle.