Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  This particular case is indicative of how many respond when things don’t work out as intended. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech Advisor

DECEMBER 27, 2019

Most businesses understand the customer experience is critical and often turn to technology as a solution to improve the journey. The challenge is we don’t always know if technology investments or strategies are paying off to drive marketing. Additionally, the study found an avoidance of $3.4M Establish ROI.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). The outcomes have been powerful.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62