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Complete On-Site Technical SEO Checklist

seo.co

You don’t want to go as low for the other types of keywords unless you plan on creating a ton of content for educational purposes and utilize remarketing to keep drawing visitors back to your website. However, they might be utilizing a marketing tactic you haven’t tried. Moving to a new CMS is often the primary cause for 404 errors.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).