Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? Sloppy databases are a waste of time. Data is what data does.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Datafusion Solutions

AUGUST 21, 2020

It also maintains a record of the total number of products or services that they own. This point is especially real about the relationship between sales and marketing. Account-based marketing is both sales and marketing, combined into one robust system. Why do you need Technographics?

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

chiefmartech

MARCH 21, 2016

I must disclaim that this graphic is only my personal approximation of the marketing technology landscape and is surely rife with errors and omissions. Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) Content Marketing (160).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. Diversify your vendors.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. Intent data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52