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Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution. Learn More.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.