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Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier.