Advances in Advertising Attribution: What You Need to Know
Digilant
NOVEMBER 5, 2019
However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.
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