Advances in Advertising Attribution: What You Need to Know
Digilant
NOVEMBER 5, 2019
Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Guest Author: Wes Farris, Product Strategy.
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