Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Automation: an understanding of CRM and marketing automation applications are critical.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Datafusion Solutions

AUGUST 21, 2020

It also maintains a record of the total number of products or services that they own. Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. Why do you need Technographics?

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. This has led to a fundamental shift in the way organizations go to market. If you’re not technical, there are tools and extensions to help you scrape.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. This has led to a fundamental shift in the way organizations go to market. If you’re not technical, there are tools and extensions to help you scrape.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52