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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. Should they care?

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? Can records be combined?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? vs. “avenue”).

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Data Quality Tools.