ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. Solution #5: Visualize your campaign and website data with Google Data Studio. Data paralysis is a real problem.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153