How to ABM Like a Boss (Part 3): Get Your Data Ready
Engagio
OCTOBER 20, 2020
These accounts may not get completely customized marketing plays and content, but they should still get highly relevant touches based on their industry and persona. For those with contact data, which ones do you have permission to email? Diversify your vendors. Tier 3 (1:many). Which people are engaged? You want more than one.
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