Database Marketing Public Relations Stats Word of Mouth 
Convince & Convert
AUGUST 2, 2012
Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Our friends at Janrain , all kinds of interesting social signing and social media database marketing.
Convince & Convert
APRIL 28, 2010
First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#
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