Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. Must include some sort of dashboard for everyone to access internally.
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