Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. You don’t wait for a cold call to talk to an annoying sales person. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.
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