Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
As marketers, we use offers and other incentives to get them to give up their contact info. But to collect this information without their permission - and then act on it with a cold call or even an email - seems to me to be technology going too far. If they want to be revealed, they will leave their name and email address.
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