Database Marketing Intent Data Lead Scoring Website Personalization 
Martech
SEPTEMBER 29, 2023
I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. A new secret weapon for lead qualification, too. Good that data is driving predictions all over the place.
Heinz Marketing
FEBRUARY 8, 2021
And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.
Expert insights. Personalized for you.
88 
Let's personalize your content