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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. The account-based revolution isn’t over. Is there some way to bring the engage-ability of inbounds with the precision and targeting of ABM? Jon: Thank you very much.