Data Hygiene Phishing Process Statistics 
DealSignal
JULY 5, 2022
This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. The DKIM authentication process is different from other deliverability measures. What is DMARC?
Act-On
NOVEMBER 7, 2023
Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Data Hygiene: The overall quality of your email list and the associated data.
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