Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Contently

MARCH 23, 2021

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. While everyone wants to attribute content directly to revenue, it’s silly to attempt that before you gauge how effectively you built an audience or generated leads.

Cost per Lead 215

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 215

LeadSloth

JANUARY 12, 2010

Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. The second challenge will therefore be to define and staff marketing operations roles in the organization.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

APRIL 30, 2018

– most ops don’t have the budget to solve this problem, the biggest budget is demand and that budget mostly goes to programs not to data and analytics – but guess what? Raviv: Yes, I mean there is tons of information out there on data management and data cleansing and data hygiene and what not.

Sales Management 54

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 54