The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Adobe Experience Cloud Blog

MAY 15, 2019

So, pay close attention to your data hygiene. Many companies operate today with the same basic data strategy they used when CRMs first launched. Once a prospect begins to engage with your content, you will get an increasingly clearer picture of what they’re interested in (as long as you’re tracking your data effectively).

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information. Maybe what they really mean is “I’m not interested in this topic.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. See The 5 Keys to Lead Nurturing - #1 Customer Buying Process for more detail.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Without strategy, people, and process, Marketo is just another email tool. Tokens are powe rful for scalable, data-driven marketing program setup.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100