Data Hygiene Generation Multi-Touch Attribution Paper 
Contently
MARCH 23, 2021
Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. While everyone wants to attribute content directly to revenue, it’s silly to attempt that before you gauge how effectively you built an audience or generated leads. Leads Generated.
Heinz Marketing
APRIL 30, 2018
We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Tradition systems just not able to see all the data between marketing, sales, and even customer success rate.
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