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Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Clean data is the first step to segmentation. The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. For example, depending on how you input your data, the simple title “Chief Financial Officer” could exist in 20 different permutations. Avoid Duplicate Leads.