Data Hygiene, De-duplication, Marketing Automation Services and Validation

Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration.

De-duplication

De-duplication CRM Data Hygiene Analysis

Did Somebody Ask About Data Quality?

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management

Enterprise Management Marketing Automation Services Data Hygiene De-duplication

B2B Marketing Zone

Leveraging Integration Projects: How to Keep Your CRM Data Clean

Did Somebody Ask About Data Quality?

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