Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Customer Experience Matrix

DECEMBER 13, 2011

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.

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B2B Marketing Zone Posts

JANUARY 4, 2011

With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. The Two Second Rule - Social Marketing Forum , December 8, 2010. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010. Loopfuse , June 30, 2010.

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. No limit on page views. FAQ: What’s the Difference Between a Home Page and a Landing Page?

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