Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Looking at the chart as a whole, what stands out is the sheer variety: once you get past the basics, no features are common enough to consider them standard.

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Customer Experience Matrix

DECEMBER 13, 2011

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.

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B2B Marketing Zone Posts

JANUARY 4, 2011

With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. The Two Second Rule - Social Marketing Forum , December 8, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. Loopfuse , June 30, 2010.

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. No limit on page views. FAQ: What’s the Difference Between a Home Page and a Landing Page?

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