Remove sales
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Gather market intelligence.

ROI 100
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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. There is now a baseline.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.