Remove contact
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Social media is a great way to make more in-real-life contacts. Gather market intelligence.

ROI 100
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Just makes it easier to manage all the stuff.