Tailor Content to Buyer Personas with Choose Your Own Adventure Videos
Vidyard
DECEMBER 13, 2016
That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. “All of us are publishers. Taulia did something similar with their P2P Super Heroes series.
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