Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 91

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 91

Valasys

AUGUST 14, 2019

Most of them include Web-based publishing, format management, history editing & version control, indexing, search functionalities & retrieval. B2B companies also employ CMSs to store, control, revise & publish documentation. Customization improves the path of digital experience.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ClickZ

AUGUST 16, 2022

Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed. Focus on quality.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. Here’s a 20% off coupon or your complimentary product.” What does that do? Have a discount.”

Marketing AI 106

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 106

chiefmartech

SEPTEMBER 29, 2019

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). An ABM tiger team experimenting with a publisher’s buyer intent service. PERMISSIONING (GOVERNANCE).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92