Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal. Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Let’s review a few of the ways intent data can be collected and distributed below. Not all intent is created equal. Publisher Co-Ops.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. When used correctly, B2B intent data boosts conversions and sales. They also analyze billions of online browsing events as prospects research products and solutions.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84