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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: 3: Sales Qualified Leads (SQLs). .

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. You can prepare engaging and error-free content utilizing the useful suggestions offered by the tool. You can automatically send emails as newsletters to your customers or website visitors to let them know about your new blog post or content. Content Management System (CMS) Tools.