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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Rich snippet SERP features like Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other monumental changes to the SERP have all been driven or improved by the creation and utilization of structured data frameworks. Example "performer" HTML script from schema.org.

SME 62
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.