COVID-19’s Effect on Media Consumption (And 5 Trends to Note)
Outbrain
MARCH 19, 2020
Given the surge in traffic, we’re seeing marketers hit their daily or campaign budget caps much earlier in the day, missing the opportunity to connect with new audiences later on. As a result, marketers with elastic budgets are reaping the benefits. Business & Finance; Investing + Careers = CTR increases up to 73%.
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