Content Standard
MAY 22, 2016
Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month.
Content Standard
MAY 22, 2016
Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month.
Expert insights. Personalized for you.
61 
Let's personalize your content