Advertising Benchmark CTR Doubleclick Fulfillment 
Content Standard
MAY 22, 2016
Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.
Content Standard
MAY 22, 2016
Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 A skeptic might look at this data and land on the idea that a higher-than-50-percent benchmark in all areas equates to success.
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