Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
► March ( 4 ) You’re Selling What to Whom? The supposed issue is that you’re selling to a business, so there are no psychographics. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) Trying to get a handle on Company Psychographics? Breathing our own exhaust?
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