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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? The supposed issue is that you’re selling to a business, so there are no psychographics. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) Trying to get a handle on Company Psychographics? Breathing our own exhaust?

Psychographics 40
Psychographics Work Management B2B Sales B2B Marketing 40
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A B2B marketing guide (and how to be successful)

Choozle

JANUARY 20, 2020

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Better yet, CRM onboarding can be an effective way to cross-sell, upsell, retain, and reactivate customers. Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data.

Enterprise Management 53
Enterprise Management Work Management Marketing Management Marketing Automation Services 53
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