Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
► March ( 4 ) You’re Selling What to Whom? The supposed issue is that you’re selling to a business, so there are no psychographics. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff. Breathing our own exhaust?
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