Cross-Selling Differentiation Rules Website Personalization 
Customer Experience Matrix
FEBRUARY 2, 2010
Let’s cut to the core of the matter: the first rule of database marketing is that whoever has the biggest database, wins. This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available.
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APRIL 22, 2021
Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.
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APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.
Metadata
APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.
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