WiseGuys Gives Small Firms Powerful List Selection Software
Customer Experience Matrix
APRIL 24, 2008
During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. But the component scores can be based on user-specified ranges or on fixed divisions such as quintiles or quartiles.
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